So, your app is live on the Overwolf Appstore, and you've already gone through the technical checklist. Now is a great time to review your marketing efforts with this checklist to ensure a smooth launch and better chance of achieving your app's long-term growth goals.
There is no one 'correct' way to market and promote apps. You know your users best, and promotions that worked for one app doesn't necessarily apply for a different audience of gamers. With that in mind, here are some ideas for promoting your app effectively based on best practices and lessons that we’ve learned. Use those ideas that fit your app and audience.
The checklist has three tiers, please take your time and follow it step by step when you are able. Since we're all here to benefit users with great apps, completing the checklist of recommendations fully will increase your share of the revenues by up to 3%.
The Overwolf team is here for you and we’re happy to evaluate your strategy and assist in any way we can.
If you have a refer-a-friend program, an in-app store, or prizes you want to hand out, we can help you with RP purchase. Please contact your Developer Success Manager for more details.
Pup (+ 1%)
Add the "Get it on Overwolf" button to your website, where applicable. Read more.
Add the "Get it on Overwolf" badge to relevant marketing assets (social media, influencers, other marketing campaigns).
Add an Overwolf linked logo next to your own on Facebook, Discord and Twitter.
Guide users to download your app as part of your website onboarding flow.
Reach 3,000 Monthly Active Users.
Hunter (+ 1%)
Reach 20,000 Monthly Active Users.
Create a tutorial video for your app (we can help!).
Your app supports at least 10 languages.
Alpha (+ 1%)
Reach 50,000 Monthly Active Users.
Develop a Twitch extension with similar features and value like your app - Talk to us and we will fund your extra work on this!
Check out a few live examples from apps we liked: