Planning for Ads is hard, especially with so many sizes to choose from.
To make it slightly easier, we have devised a list of recommended, optimized Ad Container combinations/layouts, for different app windows
while taking into account the many different factors at play. You can also find a brief summary of each layouts's pros and cons,
as well as a (very rough) revenue estimate for its performance*, when compared to the baseline layout of its window type**.
With this, we hope to give you a place to foothold to get started.
* Revenue estimates are generated based on aggregated performance data across the entire platform, across many countries and setups. Actual milage may vastly differ.** Revenue baselines differ depending on the window type.
Currently, the following window types are accounted for:
Desktop / 2nd screen - Native, desktop windows, existing outside of a game's context
In-Game - In-game, overlay windows, existing only within a game's overlay
Can't find the right layout for your case?
Try to pick a few you like, and see why they work. Combine, experiment, and most importantly, get feedback from others. We are always here for
any questions you may have!
Desktop / 2nd screen windows
Desktop / 2nd screen windows often stay open for long periods of time, with much less competition for screen space.
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Layout
Revenue Est. ($)
Overview
LayoutOne Ad (Medium)
Revenue Est. ($)Baseline (100%)
Overview
A simple, one Container layout
Dimensions: 400x300
Revenue: Baseline
Show Video Ads: Yes
Design Constraints: Minimal
User Friction: Minimal
Layout
One Ad (Medium)
LayoutOne Ad (Large)
Revenue Est. ($)110~120% *
Overview
A simple, one large Container layout
Dimensions: 400x600
Multiple Ads in Container**: True
Revenue: Baseline+
Show Video Ads: Yes
Design Constraints: Minimal+
User Friction: Minimal+
Layout
One Ad (Large)
LayoutTwo Ads (Split)
Revenue Est. ($)115~140%
Overview
A simple, split two Containers layout
Dimensions: 400x300 + 160x600
Revenue: High
Show Video Ads: Yes
Design Constraints: Noticable
User Friction: Noticable
Layout
Two Ads (Split)
LayoutTwo Ads (Large)
Revenue Est. ($)120~145% *
Overview
A simple, two large split Containers layout
Dimensions: 400x600 + 160x600
Multiple Ads in Container**: True
Revenue: Very High
Show Video Ads: Yes
Design Constraints: Noticable+
User Friction: Noticable+
Layout
Two Ads (Large)
* The estimated revenue for this layout has recently been optimized, and a more
accurate estimate is currently being worked on. ** One or more Containers in this layout may contain multiple Ads at once, based on
realtime optimization. Standard limitations about Ads per window still apply.
In-Game Windows
In-Game windows that display Ads often don't stay open for long periods, and must utilize their screen space as efficiently as possible.
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Layout
Revenue Est. ($)
Overview
LayoutOne Ad (Small)
Revenue Est. ($)Baseline (100%)
Overview
A simple, one Container layout
Dimensions: 300x250
Revenue: Baseline
Show Video Ads: No
Design Constraints: Minimal
User Friction: Minimal
Layout
One Ad (Small)
LayoutOne Ad (Long)
Revenue Est. ($)105~150%
Overview
A simple, one long vertical Container layout
Dimensions: 160x600
Revenue: Baseline+
Show Video Ads: No
Design Constraints: Minimal
User Friction: Minimal
Layout
One Ad (Long)
LayoutOne Ad (Large)
Revenue Est. ($)135~150% *
Overview
A simple, one large Container layout
Dimensions: 400x600
Multiple Ads in Container**: True
Revenue: Baseline+
Show Video Ads: No
Design Constraints: Minimal
User Friction: Minimal
Layout
One Ad (Large)
LayoutTwo Ads (Group)
Revenue Est. ($)~200%
Overview
A simple, two grouped small Containers layout
Dimensions: 300x250 + 300x250
Revenue: High
Show Video Ads: No
Design Constraints: Minimal+
User Friction: Minimal+
Layout
Two Ads (Group)
LayoutTwo Ads (Split)
Revenue Est. ($)200~300%
Overview
A simple, split two Containers layout
Dimensions: 300x250 + 160x600
Revenue: High
Show Video Ads: No
Design Constraints: Minimal+
User Friction: Minimal+
Layout
Two Ads (Split)
LayoutTwo Ads (Large)
Revenue Est. ($)300~400% *
Overview
A simple, two large Containers layout
Dimensions: 400x600 + 160x600
Multiple Ads in Container**: True
Revenue: Very High
Show Video Ads: No
Design Constraints: Noticable+
User Friction: Noticable+
Layout
Two Ads (Large)
* The estimated revenue for this layout has recently been optimized, and a more
accurate estimate is currently being worked on. ** One or more Containers in this layout may contain multiple Ads at once, based on
realtime optimization. Standard limitations about Ads per window still apply.